Apple’s iPhone 15 and Apple Watch Series 9: What You Need to Know


In a riveting ‘Wanderlust’ presentation, Apple unveiled its latest products – the iPhone 15 series and the Apple Watch Series 9. Here’s a concise roundup of the key highlights:

iPhone 15 Series:

  • USB-C Over Lightning: Moving away from its proprietary Lightning cable, Apple has chosen the universally recognized USB-C for the iPhone 15 and the iPhone 15 Pro. Kaiann Drance, the Vice President of iPhone marketing at Apple, emphasized the universal acceptance of USB-C.
  • Pricing and Availability: The iPhone 15 starts at $799, the Plus version at $899, while the Pro and Pro Max versions are priced at $999 and $1,199 respectively. All are set to be available from September 22.
  • Features:
    • Camera: A notable 48 MP main camera with HDR photo enhancements.
    • Chips: A powerful A16 bionic chip for the base model, while the Pro feature boasts the A17 Pro chip.
    • Operating System: The series will operate on the upcoming iOS 17, introducing features like real-time voicemail transcription and enhanced private browsing.
    • Dynamic Island: A user experience feature previously exclusive to iPhone 14 Pro, now available on the iPhone 15 series.

Apple Watch Series 9:

  • Innovation in Wearables: Apple introduces its Watch Series 9 and the premium Apple Watch Ultra 2. These are powered by the S9 SiP chip, making tasks like Siri requests faster and more efficient on-device. The S9 CPU and GPU also promise remarkable speed improvements.
  • Pricing and Availability: Available from September 22, the Apple Watch Ultra 2 is priced at $799.
  • Sustainability Effort: Emphasizing sustainability, the Apple Watch Series 9 is carbon neutral with select case and band options.

Apple’s Green Initiative:

The tech giant continues its journey towards a carbon-neutral footprint by 2030. The iPhone 15 series features recycled materials, including 75% recycled aluminum and 100% recycled cobalt in batteries.

Market Position:

Apple’s market dominance remains strong with a 16.9% share in worldwide smartphone sales in 2022, marking a 1.6% rise from 2021. Recognitions also include being ranked third in customer loyalty and first in financial performance and social media engagement by B2B marketplace DesignRush.

For those keen on Apple’s ecosystem, this year promises significant advancements in both technology and sustainability.