BharatPe Renames Payback India as Zillion


BharatPe Group, an Indian economic offerings agency, has announced that it is rebranding Payback India, a multi-logo loyalty software, to Zillion. The new brand identification targets to goal customers across all age businesses and offer a brand new dimension to their buying revel in, providing a extensive range of options for clients to earn and redeem at a number of companions throughout the united states of america.

Customers will be capable of earn ‘Zillion cash’ for their habitual spends, adding moments of satisfaction to their lives. The Zillion logo contains this, signifying experiencing joy and finding ‘aha’ moments everywhere. Partners of Zillion consist of manufacturers from a couple of industries, together with retail, gasoline, banking, payments, enjoyment, hospitality and travel.

Some key partners consist of HPCL, BookMyShow, American Express, Amazon, and Flipkart. The new emblem identification marks a shift in approach from being a spot loyalty program to at least one with an intensive range of companions across classes. The goal is to make Zillion a customer pride tool for outlets throughout the us of a.

Rijish Raghavan, CEO of Zillion, said that he is assured that Zillion will come to be the preferred loyalty program for tens of millions of clients in the coming months. Parth Joshi, CMO of BharatPe, stated that Zillion goals to add a spark of joy to clients’ lives each day and that the brand new emblem will attraction to a much broader customer base and deliver more ‘aha’ moments.