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- Google has introduced a new feature to Gmail called the “blue tick” to help users distinguish between real and fake senders.
- The blue tick is only available for verified users who have implemented Brand Indicators for Message Identification (BIMI) in Gmail.
- In 2021, Google introduced BIMI in Gmail, which requires senders to verify their brand logo in order to display it as an avatar in emails.
- The blue tick is available to all customers of Google Workspace, private accounts, and older G Suite Basic and Business customers.
- The blue check mark will assist users and email security systems in identifying and preventing spam, and senders will also be able to use the trust that their brand has earned.
- Users will now see a checkmark icon for senders that have adopted BIMI, which will help them recognize messages from authentic shippers versus impersonators.
- The blue mark of approval is accessible to all Google Workspace clients, as well as inheritance G Suite Essential and Business clients and individual Google Records.
- To get the blue tick, one must validate their logo on BIMI and apply for a confirmed imprint testament (VMC) to get a blue mark for their image logo on Gmail.
- According to Google, the blue tick will increase trust in email sources and give readers a better email environment.