According to reports, Apple is expected to make an official announcement about the much-awaited 15-inch MacBook Air at WWDC next month. The company’s suppliers have already begun stocking up on the device to meet the initial demand, but Apple is not confident in its initial shipments. It seems that pull-in momentum has not been as strong compared to previous new products.
DigiTimes predicts that MacBook shipments for Q2 will increase by 26.6% from the first quarter, with around 5.19 million units expected to be shipped. Although there has been a decline in non-Apple laptop sales, it seems that Apple’s market share is growing in this area.
Interestingly, around 30% of all laptop shipments from Taiwanese manufacturers are of 15-inch screen sizes, which presents a significant opportunity for Apple to “seize marketshare” from Windows machines powered by Intel chipsets.
The good news for MacBook enthusiasts is that new MacBooks equipped with 3nm chips are rumored to be launched in the second half of this year. This could stimulate buying momentum and help recover any lost ground in terms of initial shipments and pull-in momentum.
Overall, it seems like Apple’s highly anticipated MacBook Air release will be a game-changer for the laptop market and could potentially disrupt traditional players’ dominance while opening doors for new opportunities in this space.